Leaving behind a steady corporate design gig is daunting, especially when you’re choosing to focus all of your creative energies into your passion project/former side hustle turned full-time job. There aren’t any guarantees that it will work. But Elly Ang of Danger in Designs took this giant leap into pursuing a creative path as a self-employed entrepreneur and it has surely paid off tenfold.
She took up Multimedia Arts in college where she learned more about the tricks of her trade. She graduated from De La Salle College of St. Benilde and dove right into the world of corporate graphic design. When she wasn’t creating at work, she pursued her other creative projects at night when she got home. She’s also a die-hard fan of the Harry Potter series. As an avid traveler, she gets inspired to make more art from the countries she visits. She’s also a proud dog mom to her four American Akitas named Zara, Hugo, Arya, and Albus (FYI, her branding is actually inspired by her four doggos!).
The name ‘Danger in Designs’ was conceptualized back in her teens. It became her creative identity when she started making enamel pins and selling them online. As an avid enamel pin collector herself, she was inspired by American makers to start her own enamel pin line. As a creative with her own brand, she’s very hands-on when it comes to her products. Aside from designing the enamel pins, she also manually packages them, punching holes into the back cards and inserting them carefully into plastic packaging. She also has a way with words, choosing to personally write item descriptions on the back of the cards to maximize the space.
She’s celebrating her one year anniversary as a creative entrepreneur this June. In such a small time, she’s been able to launch her Etsy shop for international orders while constantly expanding on the pin designs she sells. She personally interacts with clients, responding to their online inquiries on Etsy. She also participates in art bazaars and fairs where she gets to meet fellow creatives while browsing through the various artworks being sold there. Aside from all of that, she’s got a shelf in Common Room PH and La Local where her pins are well-loved.
We worked with Elly to make a new enamel pin design for our followers. After all, who better to collaborate with than with the enamel pin queen herself? Keep your eyes peeled for our new But First Coffee pin on our stockists’ shelves near you!
All photos (c) Elly Ang