If you’ve stepped into a shopping mall and seen a pop-up store with cool local items such as handbags, clothes, shoes, and food, it might just have been a Go Lokal! store.
Go Lokal! is a design-based concept store spearheaded by the Department of Trade and Industry which aims to give local micro, small, and medium enterprises (MSMEs) who create modern and indigenous products a chance to test out the marketability of their wares without the added cost of operating a retail outlet or stall. By providing them an avenue to sell their products in a competitive market, local entrepreneurs from around the country reach a wide variety of audiences.
First conceptualized and proposed in December 2016, this program by the DTI is headed by DTI Secretary Ramon M. Lopez. DTI partnered up with bigger mall developers like SM Kultura, Ayala Malls, Robinsons, Rustan’s Supercenters, Duty Free Philippines, Shopwise, and City Malls to house the pop-up stores and outlets of Go Lokal!
By bringing these unique, quality designs to a curious and art-loving market, the MSMe industry and community thrives. Having opened pop-up stores and outlets across the country, DTI is planning on bringing these local goods abroad to countries like Japan through an exhibit. Plans are also being made to put on a similar exhibit in San Francisco, USA next year.
Aiming to inspire local entrepreneurs to create innovative and compelling designs that compete with global standards, Go Lokal! is a great avenue for new brands to enter the local market. Consumers are also exposed to new and fresh designs at their shopping convenience.
If interested, you can apply to be part of the Go Lokal! program by visiting www.golokal.dti.gov.ph for more details. Interested suppliers and partners may also download registration forms from the website.